Sebuah buku berjudul Creating Powerful Radio:Getting, Keeping and Growing Audiences for News, Talk, Information & Personality karya Valerie Geller akan membuka wawasan dalam menyusun program radio.
Dari daftar isinya bisa dikatakan bahwa buku ini akan memberikan dorongan dalam membuat program yang menguntungkan bagi sebuah radio.
1 . Creating Powerful Radio
2. Finding & Developing Talent
3. Generators & Reactors
4. Performance & Formatics
5. Morning Shows
6. From Rock to Talk
7. Talk Shows
8. Integrating News & Talk
9. Interviews
10. Show Prep
11. Producers
12. Call Screening
13. High Ego Talent
14. News
15. Traffic & Weather Together
16. Newswriting
17. News – Anchoring
18. Multi-version News
19. News – Integrating Radio & TV
20. Public Service Announcements
21. Avoiding Burnout
22. Airchecking
23. Promotion
24. Sales & Commercials
25. LifeStage Demographics
26. Research
27. Final Notes
Index
Tidak ada salahnya juga menunjukkan resep yang diajukan oleh
Valerie Geller:
■ Speak in terms your listener can “picture.” Use details. Describe
the little things so your audience can “see” what you are talking
about.
■ Always start your show with something very interesting. This ought
to be obvious but often isn’t.
■ Tell the truth. Listeners can tell when you don’t.
■ Never be boring. If you are bored, your audience will be too.
■ If something big or important is happening today, go with it. It
may be a pain to change your program or reschedule a guest, but
it’s worth the trouble.
■ Listen to your station, even when you are not on.
■ Make your program matter. Use your own life as a show resource.
Always answer: “Why is this on air? Why should someone listen
to this?”
■ Bury the dead. If a topic is overdone, drop it.
■ If you are live on-air, anything goes! But anything pre-recorded
should be perfect.
■ It is okay to brag about your stuff—if it’s good. Promote it.
■ Brag about other people’s stuff. If another host on your station had
a “magic moment,” talk about that too.
■ If you don’t know something, it’s okay to say so. Actually, audiences
love it when they sense that you are like them.
■ Do smooth and interesting segue-ways and transitions to other
hosts and shows. Support them sincerely.
■ Be who you are on the radio.
■ Risk. Try things. Dare to be great!
One Comment
hallo, thanks for good strategy for create the powerfull radio, we know that elshnta is powerfull step by step strategy and focusing in news station. Now they have increasing to TV, it seems thay have good cash in cash return investment in radio broadcasting.